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Walsh College Academic Catalog 2024-2025
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Contents
Welcome to Walsh College
Academic Calendar & Important Dates
General Information
Academic Policies and Requirements
Walsh College Degree Programs
Undergraduate Degree Programs
Graduate Degree Programs
Dual Degree Programs
Graduate Certificates
Doctoral Degree Programs
Courses
ACC - Accounting
BL - Business Law
BTC - Business & Technology
COM - Communications
DCT - Doctoral
DIS - Dissertation
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
KET - Kettering University Courses
MGT - Management
MKT - Marketing
200
300
400
500
700
MTH - Math
QM - Quantitative Methods
RES - Research
TAX - Taxation
Walsh College Leadership
Walsh College Faculty
Walsh College Board of Trustees
Walsh College History
Notice of Nondiscrimination
Catalog Links
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MKT - Marketing
MKT 202
PRINCIPLES OF MARKETING
MKT 307
MARKETING MANAGEMENT
MKT 309
ADVERTISING AND PROMOTION MANAGEMENT
MKT 415
CONSUMER AND BUYER BEHAVIOR
MKT 420
APPLIED MARKETING-CANNABIS
MKT 435
MARKETING RESEARCH
MKT 445
E-MARKETING COMMUNICATION
MKT 453
SOCIAL MEDIA STRATEGIES
MKT 460
STRATEGIC MARKETING
MKT 480
SPECIAL TOPIC IN MARKETING
MKT 483
DIRECTED STUDY IN MARKETING
MKT 484
TRAVEL & TOURISM
MKT 487
NOT-FOR-PROFIT MARKETING
MKT 488
MARKETING INTERNSHIP
MKT 541
PUBLIC RELATIONS STRATEGIES
MKT 542
CONSUMER INSIGHTS
MKT 543
CREATIVITY AND INNOVATION
MKT 550
MARKETING FUNDAMENTALS
MKT 553
SOCIAL MEDIA STRATEGIES
MKT 555
MARKETING APPLICATIONS AND METRICS
MKT 560
BRAND MANAGEMENT
MKT 583
DIRECTED STUDY IN MARKETING
MKT 588
MARKETING INTERNSHIP
MKT 589
CONSULTING PROJECT
MKT 743
MARKETING STRATEGY, STRUCTURES, AND SYSTEMS