Skip to main content
Print this page
Select a Catalog
Walsh College Academic Catalog 2024-2025
Walsh College Transfer Resources
Walsh College Academic Catalog 2023-2024
Archive Catalogs
Catalog Search
Search Options
Entire Catalog
Programs
Courses
Search
http://walshcollege.smartcatalogiq.com/
12b51007-a6b1-4247-813a-121c71f218ae
https://searchproxy.smartcatalogiq.com/search
45104e1e-2bae-483e-a7b1-ce46e8128722
course
/Institutions/Walsh-College/json/2022-2023/Walsh-College-Catalog-2022-2023-local.json
/Institutions/Walsh-College/json/2022-2023/Walsh-College-Catalog-2022-2023.json
Contents
Welcome to Walsh College
Academic Calendar & Important Dates
General Information
Academic Policies and Requirements
Walsh College Degree Programs
Undergraduate Degree Programs
Graduate Degree Programs
Dual Degree Programs
Graduate Certificates
Doctoral Degree Programs
Courses
ACC - Accounting
BL - Business Law
BTC - Business & Technology
COM - Communications
DCT - Doctoral
DIS - Dissertation
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
KET - Kettering University Courses
MGT - Management
MKT - Marketing
200
300
400
500
MKT 541
MKT 542
MKT 543
MKT 550
MKT 553
MKT 555
MKT 560
MKT 583
MKT 588
MKT 589
700
MTH - Math
QM - Quantitative Methods
RES - Research
TAX - Taxation
Walsh College Leadership
Walsh College Faculty
Walsh College Board of Trustees
Walsh College History
Notice of Nondiscrimination
Catalog Links
Catalog Home
Site Map
All Catalogs
MKT 555
MARKETING APPLICATIONS AND METRICS
This course is designed to provide the knowledge and skills necessary to develop marketing strategy at the enterprise level. The course will focus on issues such as the selection of which business and segments to compete in, reinvention of marketing approaches, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues, such as philanthropy and ethics in marketing. Emphasis will be placed on designing and measuring the effectiveness of marketing strategies and reinvention of market-focused initiatives. The participants will engage in a team-based set (two) research case studies. In addition, there are several opportunities to interject their personal thoughts in a non-graded self-reflection manner.
Credits
3
Prerequisite
GR: MKT 550. UG: MKT 202.
Distribution
MARKETING