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Contents
Welcome to Walsh College
Academic Calendar & Important Dates
General Information
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Walsh College Degree Programs
Undergraduate Degree Programs
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Courses
ACC - Accounting
BL - Business Law
BTC - Business & Technology
COM - Communications
DCT - Doctoral
DIS - Dissertation
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
KET - Kettering University Courses
MGT - Management
MKT - Marketing
200
300
400
500
MKT 541
MKT 542
MKT 543
MKT 550
MKT 553
MKT 555
MKT 560
MKT 583
MKT 588
MKT 589
700
MTH - Math
QM - Quantitative Methods
RES - Research
TAX - Taxation
Walsh College Leadership
Walsh College Faculty
Walsh College Board of Trustees
Walsh College History
Notice of Nondiscrimination
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MKT 550
MARKETING FUNDAMENTALS
This course examines how a business conveys the value of its products and services to customers. Students examine various methods to identify customer needs; product design; customer and product service; and communicating with current and potential customers. Students also analyze competition; consumer analysis; product pricing and promotion; channels of distribution; and company capabilities.
Credits
3
Prerequisite
GR: MGT 502 (may be taken concurrently); UG: MKT 202
Distribution
MARKETING