MKT 560 BRAND MANAGEMENT

While products and services can often be copied, consumer attitudes are much more difficult to replicate. This course provides insights into how effective brand strategies can be created to establish and strengthen consumer attitudes and the implications for brand management practitioners. Through an integration of theory and practice the course will provide a perspective on the brand management function as part of corporate marketing. Contemporary examples of brand management will be discussed and critiqued.

Credits

3

Prerequisite

GR: MKT 550. UG: MKT 202.

Distribution

MARKETING