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Contents
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MKT - Marketing
200
MKT 202
300
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MKT 202
PRINCIPLES OF MARKETING
This course examines the principles, concepts, and practices of marketing products and/or services in organizations. Students will learn how the marketing mix (i.e., product, price, promotion, and distribution) impacts the achievement of corporate goals and objectives. Students will also assess legal, regulatory, consumer/socioeconomic, internal and external environmental factors; forecasting; and resource availability and utilization considerations in the marketing-management-decision-making processes.
Credits
3
Prerequisite
None
Distribution
MARKETING