MKT 542 CONSUMER INSIGHTS

This course explores the relationship between consumer decision-making and the creation f a brand146s competitive advantage. Students will explore how an understanding of merging trends can enhance marketing propositions and create brand value. Methodologies for generating and evaluating consumer insights, including qualitative and quantitative research techniques, will be explored.

Credits

3

Prerequisite

GR: MKT 550. UG: MKT 202.

Distribution

MARKETING