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MKT 743
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MKT 743
MARKETING STRATEGY, STRUCTURES, AND SYSTEMS
The extensive use of information technologies and the emergence of new markets and increasingly complex consumer behavior are all causing fundamental changes in the way organizations market their products and services. This course explores the methodological and behavioral perspectives of strategic market management with particular emphasis on managing customer, market, and business relationships.
Credits
3
Prerequisite
MGT 700
Distribution
MARKETING