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Contents

Welcome to Walsh
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Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
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Notice of Nondiscrimination

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MKT - Marketing

MKT 202 PRINCIPLES OF MARKETING
MKT 307 MARKETING MANAGEMENT
MKT 309 ADVERTISING AND PROMOTION MGT
MKT 415 CONSUMER AND BUYER BEHAVIOR
MKT 420 CANNABIS
MKT 425 SALES MANAGEMENT
MKT 435 MARKETING RESEARCH
MKT 445 E-MARKETING COMMUNICATION
MKT 453 SOCIAL MEDIA STRATEGIES
MKT 460 STRATEGIC MARKETING
MKT 480 SPECIAL TOPICS IN MKT
MKT 483 DIRECTED STUDY IN MARKETING
MKT 484 TRAVEL & TOURISM
MKT 487 NOT-FOR-PROFIT MARKETING
MKT 488 MARKETING INTERNSHIP
MKT 525 MARKETING AND BRANDING
MKT 541 PUBLIC RELATIONS STRATEGIES
MKT 542 CONSUMER INSIGHTS
MKT 543 CREATIVITY AND INNOVATION
MKT 544 CONSUMER SCIENCES
MKT 550 MARKETING FUNDAMENTALS
MKT 551 CONSUMER BEHAVIOR
MKT 553 SOCIAL MEDIA STRATEGIES
MKT 555 MKT APPLICATION & METRICS
MKT 560 BRAND MANAGEMENT
MKT 583 DIRECTED STUDY IN MARKETING
MKT 588 MARKETING INTERNSHIP
MKT 589 CONSULTING PROJECT