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Contents
Welcome to Walsh
Academic Calendar & Important Dates
General Information
Walsh Degree Programs
Academic Policies and Requirements
Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
Graduate Degree Programs
Dual Degree Programs
Graduate Certificates
Doctoral Degree Program
Courses
ACC - Accounting
BL - Business Law
COM - Communications
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
MGT - Management
MKT - Marketing
200
300
400
500
MKT 525
MKT 541
MKT 542
MKT 543
MKT 544
MKT 550
MKT 551
MKT 553
MKT 555
MKT 560
MKT 583
MKT 588
MKT 589
MTH - Math
QM - Quantitative Methods
TAX - Taxation
Walsh Leadership
Walsh Faculty
Walsh Board of Trustees
Walsh History
Notice of Nondiscrimination
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MKT 553
SOCIAL MEDIA STRATEGIES
Online, word of mouth, social search, buzz, and the influence of networks are changing the way businesses market to new and existing customer bases. As marketers, we must be ready to leverage social media and its many benefits to help our organization drive ROI, cut marketing costs, and enhance customer relationships. The focus of this class is on how to utilize social media from marketing, PR, customer, and sales perspectives. Lastly, we?ll take a further look at social etiquette, policy, content strategy, tools, metrics, and legal implications.
Credits
3
Prerequisite
MKT 550
Distribution
MARKETING