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Contents
Welcome to Walsh
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Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
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MKT - Marketing
200
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MKT 525
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MKT 550
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MKT 553
MKT 555
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MTH - Math
QM - Quantitative Methods
TAX - Taxation
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Walsh History
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MKT 560
BRAND MANAGEMENT
While products and services can often be copied, consumer attitudes are much more difficult to replicate. This course provides insights into how effective brand strategies can be created to establish and strengthen consumer attitudes and the implications for brand management practitioners. Through an integration of theory and practice the course will provide a perspective on the brand management function as part of corporate marketing. Contemporary examples of brand management will be discussed and critiqued.
Credits
3
Prerequisite
MKT 550
Distribution
MARKETING