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Contents
Welcome to Walsh
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Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
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MGT - Management
MKT - Marketing
200
300
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MKT 525
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MKT 543
MKT 544
MKT 550
MKT 551
MKT 553
MKT 555
MKT 560
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MKT 555
MKT APPLICATION & METRICS
This course is designed to provide the knowledge and skills necessary to develop marketing strategy at the enterprise level. The course will focus on issues such as the selection of which business and segments to compete in, reinvention of marketing approaches, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues, such as philanthropy and ethics in marketing. Emphasis will be placed on designing and measuring the effectiveness of marketing strategies and reinvention of market-focused initiatives. The participants will engage in a team-based set (two) research case studies. In addition, there are several opportunities to interject their personal thoughts in a non-graded self-reflection manner.
Credits
3
Prerequisite
MKT 550
Distribution
MARKETING