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Contents
Welcome to Walsh
Academic Calendar & Important Dates
General Information
Walsh Degree Programs
Academic Policies and Requirements
Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
Graduate Degree Programs
Dual Degree Programs
Graduate Certificates
Doctoral Degree Program
Courses
ACC - Accounting
BL - Business Law
COM - Communications
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
MGT - Management
MKT - Marketing
200
300
400
MKT 415
MKT 420
MKT 425
MKT 435
MKT 445
MKT 453
MKT 460
MKT 480
MKT 483
MKT 484
MKT 487
MKT 488
500
MTH - Math
QM - Quantitative Methods
TAX - Taxation
Walsh Leadership
Walsh Faculty
Walsh Board of Trustees
Walsh History
Notice of Nondiscrimination
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MKT 453
SOCIAL MEDIA STRATEGIES
Online word of mouth, social search, buzz, and the influence of networks are changing the way businesses market to new and existing customer bases. As marketers, we must be ready to leverage social media and its many benefits to help our organization drive ROI, cut marketing costs, and enhance customer relationships. The focus of this class is on how to utilize social media from marketing, PR, customer, and sales perspectives. Lastly, we?ll take a further look at social etiquette, policy, content strategy, tools, metrics, and legal implications.
Credits
3
Prerequisite
MKT 202
Distribution
MARKETING