MKT 525 MARKETING AND BRANDING

This course preparesstudents to connect a business with prospective customers and clients through the study of contemporary marketing techniques. The primary concepts in the course include 1) The development of a brand to build a distinctive image and to establish the basis for market value among consumers; and 2) An assessment of marketing strategies to communicate that image and corresponding value proposition to potential customers. Branding and marketing are essential concepts for professionals to effectively translate their talents into an economy where markets offer a wide variety of competing choices. Students in this course will participate in and write about four essential marketing experiences and complete a branding project.

Credits

Prerequisite

COM 525, MGT 502 and MGT 503

Distribution

MARKETING