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Contents
Welcome to Walsh
Academic Calendar & Important Dates
General Information
Walsh Degree Programs
Academic Policies and Requirements
Undergraduate Degree Programs
Applied Management, Bachelor of Science (BSAM)*
Information Technology, Bachelor of Science (BSIT)
Graduate Degree Programs
Dual Degree Programs
Graduate Certificates
Doctoral Degree Program
Courses
ACC - Accounting
BL - Business Law
COM - Communications
ECN - Economics
ENG - English
FIN - Finance
IDS - Interdisciplinary
IT - Information Technology
MGT - Management
MKT - Marketing
200
300
400
500
MKT 525
MKT 541
MKT 542
MKT 543
MKT 544
MKT 550
MKT 551
MKT 553
MKT 555
MKT 560
MKT 583
MKT 588
MKT 589
MTH - Math
QM - Quantitative Methods
TAX - Taxation
Walsh Leadership
Walsh Faculty
Walsh Board of Trustees
Walsh History
Notice of Nondiscrimination
Catalog Links
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MKT 550
MARKETING FUNDAMENTALS
This course examines how a business conveys the value of its products and services to customers. Students examine various methods to identify customer needs; product design; customer and product service; and communicating with current and potential customers. Students also analyze competition; consumer analysis; product pricing and promotion; channels of distribution; and company capabilities.
Credits
3
Prerequisite
GR: MGT 502 (may be taken concurrently); UG: MKT 202
Distribution
MARKETING