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Marketing, Master of Science (MSMKT)

Program Requirements

 

MSMKT Foundation Course

Foundation courses may not be required for students depending on their undergraduate degree or credits earned at another institution. Each student will get a personalized evaluation of their academic history to ensure they take only the courses they need to complete their degree. Foundation courses that are not required do not need to be replaced by another course in the program.

MGT 502FOUNDATIONS FOR BUSINESS SUCCESS

3

MSMKT Program Core

COM 510LEADERSHIP COMMUNICATION

3
MGT 601DESIGN THINKING FOR ADAPTIVE PROBLEM SOLVING

3
MKT 550MARKETING FUNDAMENTALS

3
QM 520BUSINESS ANALYTICS

3

MSMKT Electives

Choose five courses from the following:
MGT 600LEADING A RESILIENT & DIVERSE WORKFORCE

3
MGT 603EVIDENCE-BASED DECISION MAKING

3
MKT 541PUBLIC RELATIONS STRATEGIES

3
MKT 542CONSUMER INSIGHTS

3
MKT 543CREATIVITY AND INNOVATION

3
MKT 555MARKETING APPLICATIONS AND METRICS

3
MKT 560BRAND MANAGEMENT

3
MKT 588MARKETING INTERNSHIP

3

Capstone

MKT 589CONSULTING PROJECT

3

MSMKT Additional Electives (if needed)

Choose from the approved MSMKT electives listed above.

Notes:
Courses cannot be used more than once to satisfy multiple requirements.

No more than six credits allowed in directed study, practicum, and/or internship.

Electives or concentrations from subsequent catalogs are permitted.

Online Course Orientation
The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.


Graduation Requirements

Students must complete the prescribed requirements to graduate with a master’s degree from Walsh College.

  • Complete the program of study within a period of 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh College transcript). Extensions to this time requirement will only be granted upon review of the request by the dean of academics or designee.
  • Students are limited to no more than 6 semester credit hours of courses in directed study, practicum and/or internships.
  • Earn a minimum 30 graduate semester credit hours, which may include up to a maximum of 12 semester credit hours of advanced standing, therefore requiring 18 semester credit hours of core credits in residence in the MSMKT program.
  • Earn a grade of “C” (2.000) or better in each course counted towards graduation.
  • Achieve a cumulative grade point average of “B” (3.000) or better within the degree requirements at Walsh College.
  • Students preparing for graduation must file an official Application for Graduation. Students can make an appointment with an academic advisor to review graduation requirements.
  • Students can view their degree completion progress any time by logging into Self-Service for Students through the portal and clicking on “My Progress.”