The Marketing major prepares the student for an entry-level position in one of the various marketing-related fields. Coursework builds around the four P’s of marketing: product, pricing, place of distribution, and promotion. The curriculum exposes the student to the skills necessary to begin a career in the areas of sales, market research, promotion, retailing, distribution, advertising, public relations, direct marketing, or purchasing.
Students must complete 42 semester credit hours in residence at Walsh.
Students must earn a cumulative grade point average of “C” (2.000) or better in their major. Complete 15 semester credit hours of the 42 hours in residence in marketing coursework.
Online Course Orientation The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.
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Note: *COM 300 is required for all students that obtain a score of 1-3 on the Walsh Communication Assessment. The Communication Assessment must be completed within the student’s first semester of enrollment at Walsh. COM 320: Students are required to take COM 320 within their first 9 semester credit hours in residence at Walsh. COM 340: Students are required to take COM 340 within their first 15 semester credit hours in residence at Walsh. **ECN 201, ECN 202 and ENG 100 must be taken at the transfer institution prior to attendance or through concurrent enrollment.
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Choose three electives from the following:
Walsh Fast Track allows undergraduate students the ability to complete a maximum of four graduate-level courses as part of their undergraduate degree requirements. Graduate level courses successfully completed with a grade of “C” (2.000) or higher will be considered for advanced standing credit in the chosen graduate degree, if applicable. A maximum of 12 semester credit hours of advanced standing credit is allowable for graduate degree programs. A student must be in good standing to pursue the Fast Track program. Completion of graduate level courses does not guarantee admission to graduate level programs.
The following graduate level courses can be taken to replace undergraduate level courses:
To graduate with a Bachelor’s of Business Administration degree from Walsh, students must meet general and program-specific graduation requirements. All students must:
Complete a program of study within 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh transcript). A student’s program of study is the specific curriculum required by the institution at the time of the student’s matriculation as an undergraduate degree candidate at Walsh unless the student changes majors or degrees while attending Walsh. If a student changes majors or degrees, the program of study is the specific curriculum required by the College at the time the student officially changes the major or degree.
Earn 30 semester credit hours of general education coursework to include one course in English composition or written communication from a regionally accredited U.S. institution, one mathematics course from the following: Intermediate algebra course; Mathematics course that satisfies MTA; or a higher-level mathematics course or placement. The following courses taken in residence at Walsh will count towards the General Education requirement: COM 210 COM 300 MTH 300 QM 202 QM 301 QM 520 (if taken to replace QM 301 as part of the Fast Track program)
Earn a minimum of 124 semester credit hours toward a bachelor’s degree, including a maximum of 82 semester credit hours transferred to Walsh.
Achieve a grade point average of 2.000 (“C”) or better in the major. The following courses are used to calculate major GPA: All MKT courses, Any course (including graduate level courses) being used to replace a MKT required course.
Achieve a cumulative grade point average of 2.000 (“C”) or better in residence at Walsh.
Complete all communication courses (COM 210, 320, 340 with a grade of “C” (2.000) or better. If COM 300 is required, the course must be completed with a grade of P (Pass).
Limited to a maximum of 6 semester credit hours of directed study, practicum and/or internship coursework except BBA.MGT and BBA.MKT majors who may elect to take a 9-credit internship (MGT 488 or MKT 488).
Limited to a maximum of 12 semester credit hours of allowable graduate level coursework. All courses completed at the graduate level need to be completed with a grade of “C” (2.000) or better in residence at Walsh.
File an official Application for Graduation form with the Records and Registration office. An appointment with an advisor can be made to review graduation requirements.
Students can view their degree completion progress any time by logging into Self-Service for Students through the portal and clicking on “My Progress.”