MKT 300 CONTEMPORARY MARKETING TRENDS

To succeed in today's fast-paced, digital marketing world, it's critical to integrate cross-channel marketing campaigns and be mindful of new marketing models and platforms. Companies with a strong online marketing presence are more likely to react swiftly to changes in consumer behavior. Contemporary trends such as mobile-first search, artificial intelligence (AI) marketing, voice SEO, connected TV, and micro-influencers will be examined, among others.

Credits

Prerequisite

MKT 202

Distribution

MARKETING