MKT 453 SOCIAL MEDIA STRATEGIES

Online word of mouth, social search, buzz, and the influence of networks are changing the way businesses market to new and existing customer bases. As marketers, we must be ready to leverage social media and its many benefits to help our organization drive ROI, cut marketing costs, and enhance customer relationships. The focus of this class is on how to utilize social media from marketing, PR, customer, and sales perspectives. Lastly, we?ll take a further look at social etiquette, policy, content strategy, tools, metrics, and legal implications.

Credits

3

Prerequisite

MKT 202

Distribution

MARKETING