Bachelor of Business Administration Marketing Degree

Transfer and General Education Coursework

A minimum of 36 semester credits are required to transfer to Walsh College and a minimum of 30 semester credits in general education are required to graduate.

General Education Courses

ECN 201, ECN 202, and ENG 100 must be completed at the transfer school. Successfully complete the remaining courses at the transfer school or at Walsh College.

COM 210BUSINESS COMMUNICATIONS I

3

ECN 201ECONOMICS I

ECN 202ECONOMICS II

ENG 100ENGLISH COMPOSITION

MTH 300BUSINESS ALGEBRA

3

QM 202STATISTICAL METHODS FOR BUSINESS

3

Business Courses

Successfully complete the following courses at the transfer school or at Walsh College.

ACC 300ACCOUNTING

3

ACC 310MANAGERIAL ACCOUNTING

3

BL 420THE LEGAL ENVIRONMENT OF BUSINESS

3

IT 305BUSINESS COMPUTING TOOLS

3

MGT 201MANAGEMENT I

3

MGT 303BEHAVIORAL MANAGEMENT

3

MKT 202MARKETING I

3

Core Courses

COM 405BUSINESS COMMUNICATION STRATEGIES

3

FIN 315FINANCIAL MARKETS FOR THE MODERN ECONOMY

3

IDS 400CRITICAL THINKING FOR ETHICAL LEADERS

3

IT 335CYBERSECURITY & RISK MANAGEMENT FOR BUSINESS

3

MGT 410PRODUCTION AND OPERATIONS MANAGEMENT

3

MGT 415BUSINESS STRATEGY OF ORGANIZATIONAL RESILIENCE

3

MKT 300CONTEMPORARY MARKETING TRENDS

3

QM 301BUSINESS ANALYTICS & PROBLEM SOLVING

3

Marketing Major Courses

MKT 309ADVERTISING AND PROMOTION MANAGEMENT

3

MKT 415CONSUMER AND BUYER BEHAVIOR

3

MKT 435MARKETING RESEARCH

3

MKT 460STRATEGIC MARKETING

3

ANY 300-400 LEVEL MARKETING COURSE

3

ANY 300-400 LEVEL MARKETING COURSE

3

ANY 300-400 LEVEL MARKETING COURSE

3

ANY 300-400 LEVEL MANAGEMENT COURSE

3

ANY 300-400 LEVEL ELECTIVE

3

ANY 300-400 LEVEL ELECTIVE

3

Capstone

MGT 461BUSINESS STRATEGY AND POLICY (CAPSTONE)

3

Additional Electives (If Required)

If additional credits are needed to complete the residency requirements, choose any course not already required in the program.

 

Online Course Orientation

The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.

 

Fast Track Degree Option

The Walsh College Fast Track Degree Option allows bachelor's degree seeking students to complete master's level courses as part of their bachelor's degree requirements.  See the Fast Track Program policy in the academic catalog for more information.

To graduate with a Bachelor of Business Administration Marketing degree from Walsh College, students must meet general and program-specific graduation requirements. All students must:

  • Complete a program of study within 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh College transcript). A student’s program of study is the specific curriculum required by the institution at the time of the student’s matriculation as a bachelor's degree candidate at Walsh College unless the student changes majors or degrees while attending Walsh College. If a student changes majors or degrees, the program of study is the specific curriculum required by the College at the time the student officially changes the major or degree.

  • Earn 30 semester credit hours of general education coursework to include one course in English composition or written communication from a regionally accredited U.S. institution, one mathematics course from the following: Intermediate algebra course; Mathematics course that satisfies MTA; or a higher-level mathematics course or placement. See the General Education Requirement section for more information.

  • Earn a minimum of 42 semester credit hours in residence at Walsh College.

  • Earn a minimum of 15 semester credit hours of the 42 semester credit hours in residence in marketing coursework.

  • Earn a minimum of 120 semester credit hours.  This includes credits transferred to and completed in residence at Walsh College.

  • Achieve a grade point average of 2.000 (“C”) or better in all courses required in the Bachelor of Business Administration Marketing program taken in residence at Walsh College.

  • Achieve a cumulative grade point average of 2.000 (“C”) or better in residence at Walsh College.

  • Limited to a maximum of 9 semester credit hours of directed study, practicum and/or internship coursework.

  • Limited to a maximum of 12 semester credit hours of allowable master's level coursework.

  • Students preparing for graduation must file an official Application for Graduation. Students can make an appointment with an academic advisor to review graduation requirements.

  • Students can view their degree completion progress any time by logging into Self-Service for Students through the student portal and clicking on “My Progress” on the Academic Records card. 

 

The Walsh College Fast Track program allows bachelor's degree seeking students to complete master's level courses as part of their bachelor's degree requirements. The following is a “best fit” FastTrack option available to choose from with many more options available. See the Fast Track Program section for more information.

Bachelor of Business Administration to Master of Business Administration or STEM Master of Business Administration

Complete the following core courses as part of your Bachelor of Business Administration program to Fast Track to the Master of Business Administration or STEM Master of Business Administration.

BTC 500

OPERATIONS MANAGEMENT

in place of 

MGT 410

PRODUCTION AND OPERATIONS MANAGEMENT

3

BTC 505

ORGANZIATIONAL RESILIENCE FRAMEWORK I

in place of

MGT 415

BUSINESS STRATEGY OF ORGANZIATIONAL RESILIENCE

3

FIN 500

PRINCIPLES OF FINANCE

in place of

FIN 315

FINANCIAL MANAGEMENT

3

MKT 550

MARKETING FUNDAMENTALS

in place of

MKT 300

CONTEMPORARY MARKETING ISSUES

3

 

NOTES:

  • Bachelor's degree seeking students taking master's level courses must successfully complete the approved courses with a grade of “C” (2.000) or higher in order to be considered for advanced standing credit in the chosen master's degree or certificate, if applicable.

  • Bachelor's degree seeking students taking master's level courses are responsible for paying master's level tuition and course fees.

  • Refer to the Residency Policy to determine the maximum advanced standing credit allowable in the master's degree or certificate program.

  • Time limits may apply to courses in any discipline and program.

  • A student must be in good standing to pursue the Fast Track program.

  • Completion of master's level courses does not guarantee admission to master's level programs.

  • It is strongly recommended that students consult with their academic advisor.