MKT 550 MARKETING FUNDAMENTALS

This course examines how a business conveys the value of its products and services to customers. Students examine various methods to identify customer needs; product design; customer and product service; and communicating with current and potential customers. Students also analyze competition; consumer analysis; product pricing and promotion; channels of distribution; and company capabilities.

Credits

Prerequisite

Master's level students: MGT 502 (may be taken concurrently). Bachelor's level students: MKT 202.

Distribution

MARKETING