Contents
Catalog Links

Marketing, Bachelor of Business Administration (MKT)

Program Overview

The Marketing major prepares the student for an entry-level position in one of the various marketing-related fields. Coursework builds around the four P’s of marketing: product, pricing, place of distribution, and promotion. The curriculum exposes the student to the skills necessary to begin a career in the areas of sales, market research, promotion, retailing, distribution, advertising, public relations, direct marketing, or purchasing.

Students must complete 15 semester credit hours of the 42 semester credit hours taken in residence at Walsh in marketing.

Program Requirements

Required Marketing Major Courses

MKT 309ADVERTISING AND PROMOTION MGT

3
MKT 415CONSUMER AND BUYER BEHAVIOR

3
MKT 435MARKETING RESEARCH

3
MKT 460STRATEGIC MARKETING

3
Electives

9
 

Required Electives

Choose three electives from the following:

MKT 307MARKETING MANAGEMENT

3
MKT 420CANNABIS

3
MKT 425SALES MANAGEMENT

3
MKT 445E-MARKETING COMMUNICATION

3
MKT 453SOCIAL MEDIA STRATEGIES

3
MKT 480SPECIAL TOPICS IN MKT

3
MKT 484TRAVEL & TOURISM

3
MKT 487NOT-FOR-PROFIT MARKETING

3
MKT 488MARKETING INTERNSHIP

3

Graduation Requirements

To graduate with a bachelor’s of Business Administration degree from Walsh, students must meet general and program-specific graduation requirements. All students must:

  • Complete a program of study within 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh transcript). A student’s program of study is the specific curriculum required by the institution at the time of the student’s matriculation as an undergraduate degree candidate at Walsh unless the student changes majors or degrees while attending Walsh. If a student changes majors or degrees, the program of study is the specific curriculum required by the College at the time the student officially changes the major or degree.
  • Earn 30 semester credit hours of general education coursework to include one course in English composition or written communication from a regionally accredited U.S. institution, one mathematics course from the following: Intermediate algebra course; Mathematics course that satisfies MTA; or a higher-level mathematics course or placement
  • Earn a minimum of 124 semester credit hours toward a bachelor’s degree, including a maximum of 82 semester credit hours transferred to Walsh.
  • Achieve a cumulative grade point average of 2.000 (“C”) or better in residence at Walsh.
  • Complete all communication courses (COM 210, 320, 340 with a grade of “C” (2.000) or better. If COM 300 is required, the course must be completed with a grade of P (Pass).
  • BBA students must complete the required BBA Professional Core Required Elective with a grade of “C” (2.000) or better.
  • Limited to a maximum of 6 semester credit hours of directed study, practicum and/or internship coursework except BBA.MGT and BBA.MKT majors who may elect to take a 9-credit internship (MGT 488 or MKT 488).
  • Limited to a maximum of 12 semester credit hours of allowable graduate level coursework. All courses completed at the graduate level need to be completed with a grade of “C” (2.000) or better in residence at Walsh.
  • File an official Application for Graduation form with the Records and Registration office. An appointment with an advisor can be made to review graduation requirements.
  • Students can view their degree completion progress any time by logging into Self-Service for Students through the portal and clicking on “Program Plan.”

Major Requirements

Students must complete all courses in their major (as listed below), to include any approved or required course substitutions, with a grade of “C” (2.000) or better.

MKT 202PRINCIPLES OF MARKETING

3
MKT 307MARKETING MANAGEMENT

3
MKT 309ADVERTISING AND PROMOTION MGT

3
MKT 415CONSUMER AND BUYER BEHAVIOR

3
MKT 420

MKT 425SALES MANAGEMENT

3
MKT 435MARKETING RESEARCH

3
MKT 445E-MARKETING COMMUNICATION

3
MKT 453SOCIAL MEDIA STRATEGIES

3
MKT 460STRATEGIC MARKETING

3
MKT 480SPECIAL TOPICS IN MKT

3
MKT 483DIRECTED STUDY IN MARKETING

3
MKT 484TRAVEL & TOURISM

3
MKT 487NOT-FOR-PROFIT MARKETING

3
MKT 488MARKETING INTERNSHIP

3

Students must earn a cumulative grade point average of “C” (2.000) or better in their major.

Complete 15 semester credit hours of the 45 hours in residence in marketing coursework.