ABA Marketing to BBA Marketing Major

Macomb – ABA Degree Requirements

Credits

Walsh – BBA Degree

Semester 1

BUSN 1010 - Business Enterprise

3*

General Education Credits

BCOM 2050 - Business Communications

4*

COM 210 Business Communications

ITCS 1010 - Computer & Information Processing Principles

4

IT 305 Business Computing Tools

GEN ED – Group II – MATH 1340 – Statistics

4*

QM 202 Statistical Methods for Business

Semester 2

MKTG 1010 - Principles of Marketing

3

MKT 202 Marketing I

MGMT 1010 - Principles of Management

3

MGT 201 Management I

GEN ED – Group I.A. – ENGL 1180 or ENGL 1210

3*-4*

ENG 100 English Composition

ACCT 1080 - Principles of Accounting 1 (recommended for Walsh)

4

ACC 300 Financial Accounting

Semester 3

ECON 1160 - Principles of Econ 1 (GEN ED Group III)

3*

ECN 201 Economics I

PSYC 1010 – Introductory Psychology (GEN ED Group III)

4*

General Education Credits

MKTG 2060 Consumer Behavior

3

MKT 415 Consumer and Buyer Behavior (major course)

Select two MKTG courses:

MKTG 2020 Advertising & Promotion Management (MKTG Elective – recommended for Walsh)

3

MKT 309 Advertising and Promotion Management (BBA MKT major course)

MKTG 1050 E-Marketing (recommended for Walsh)

3

Any 300-400 major elective course (BBA MKT major elective course - MKT 445)

Semester 4

GEN ED – Group IV – see catalog

3*-4*

General Education Credits

BLAW 1080 - Business Law 1

4

Transfer Credits

MKTG 2300 – Marketing Strategies

3

Transfer Credits

Select two MKTG courses:

MKTG 1210 Small Business Marketing (recommended for Walsh)

3

Any 300-400 elective course (BBA MKT major elective course - MKT 487)

MKTG 2055 Digital Marketing Analytics (MKTG Elective – recommended for Walsh)

3

BBA MKT Major Elective

ABA, Marketing

62

ACCT 1090 – Principles of Accounting 2

4

ACC 310 Managerial Accounting

BLAW 1090 – Business Law 2 (with BLAW 1080)

4

BL 420 Business Law

ECON 1170 – Principles of Economics 2

3*

ECN 202 Economics II

FINC 1010 – Introduction to Finance

3

FIN 315 Financial Management

MGMT 2100 – Effective Org. Behavior & Team Dev.

3

MGT 303 Behavioral Management

Walsh Transfer Credits

78

*General education requirements of 30 credits are met by completing courses noted with * above and courses required for BBA degree at Walsh.

Walsh College BBA Courses and Majors

BBA Core Courses: COM 405* Business Communication Strategies, IDS 400* Critical Thinking for Ethical Leaders, IT 335 Business Driven Technology, MGT 410 Production and Operations Management, MGT 415 Business Strategy of Org. Resilience, MGT 461 Business Strategy and Policy, MKT 300 Contemporary Market Trends, and QM 301* Stat Inference for Management Decisions*

Choose additional equivalent courses/credits that may be taken at Macomb to transfer by BBA major below**:

Macomb – Courses

Credits

Walsh – Marketing Major

MKT 435 Marketing Research

MKT 460 Strategic Marketing

Any 300-400 Marketing course

Any 300-400 Marketing course

Any 300-400 Marketing course

Any 300-400 Management Course

Macomb Transfer Credits

78

(completing 86)

42

Walsh Credits

BBA with Accounting Major

120