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MKT 300
CONTEMPORARY MARKETING TRENDS
To succeed in today's fast-paced, digital marketing world, it's critical to integrate cross-channel marketing campaigns and be mindful of new marketing models and platforms. Companies with a strong online marketing presence are more likely to react swiftly to changes in consumer behavior. Contemporary trends such as mobile-first search, artificial intelligence (AI) marketing, voice SEO, connected TV, and micro-influencers will be examined, among others.
Credits
3
Prerequisite
MKT 202
Distribution
MARKETING