Macomb Community College – Associate of Applied Science (AAS) AAS- Digital Marketing to Walsh College – Bachelor of Science in Applied Management
Macomb – AAS Degree Requirements
Credits
Walsh College – BSAM Degree Requirements
Semester 1
Gen ED- Group I.A- see catalog/Macomb counselor or advisor
3-4*
General Education Credit
ITCS 1010 – Computer & Information Processing Principles
4
IT 305 Business Computing Tools
MACA 1025 – Design I
Transfer Credit
MKTG 1010 – Principles of Marketing
3
MKT 202 Marketing I
Semester 2
ITCS 2200 – Data Analysis
IT 202 Intro to Databases
ITWP 1000 – Introduction to Web Programming
MACA 1200 – Digital Illustration
MKTG 1050 – E-Marketing
MKT 445 E-Marketing Communication
Semester 3
GEN ED – Group II – See catalog/Macomb counselor or advisor
MACA 1055 – Digital Layout
MACA 1320 – Introduction to Photoshop
MKTG 2020 – Advertising & Promotion Management
MKT 309 Advertising and Promotion Management
MKTG 2060 – Consumer Behavior
MKT 415 Consumer and Buyer Behavior
Semester 4
GEN ED – Group III- See catalog/Macomb counselor or advisor
GEN ED- Group IV-see catalog
ITWP 1450 – SEO (Search Engine Optimization) For the Web
MACA 1820 – Design for the Web 1
MKTG 2055 – Digital Marketing Analytics
Marketing Major Course
Total Credits for AAS degree
63
Additional Courses/Credits at Macomb
ACCT 1070 – Accounting for Entrepreneurs or ACCT 1080 - Principles of Accounting I
3*-4*
ACC 100 Small Business Accounting
BCOM 2050 – Business Communications
4*
COM 210 Business Communications I
MGMT 1010 – Principles of Management
MGT 201 Management I
MGMT 2100 – Effective Org. Behavior & Team Dev. or PSYC 2400 – Industrial-Org. Psychology (PSYC*)
MGT 303 Behavioral Management
General Education Credits – choose two courses in general education
5*
Elective Credits (any course 1000 level or higher)- students may wish to choose courses from the following areas: BUSN, MGMT, and MKTG.
8-9
Total Macomb Transfer Credits (includes AAS degree)
90
BSAM Degree Requirements
3*
COM 405 Business Communication Strategies
MGT 402 Business Ethics and Legal Issues
MGT 403 Introduction to Financial Management
MGT 404 Human Resource Management
MGT 406 Small Business Legal and Tax Issues
MGT 453 Organizational Leadership
MGT 454 Project Management
MGT 465 Supply Chain Management
MGT 471 Small Business Management
MGT 461 Business Strategy and Policy
Credits required at Walsh
30
Total Credits for BSAM Degree
120
Bachelor of Science in Applied Management
FastTrack – Students may FastTrack to the Master of Science in Marketing degree by taking four master’s level classes in place of BSAM major courses to complete their associates, bachelor’s, and master’s in as few as a total of 138 credits with 90 credits at Macomb!
Notes: