MKT 553 SOCIAL MEDIA STRATEGIES

Online, word of mouth, social search, buzz, and the influence of networks are changing the way businesses market to new and existing customer bases. As marketers, we must be ready to leverage social media and its many benefits to help our organization drive ROI, cut marketing costs, and enhance customer relationships. The focus of this class is on how to utilize social media from marketing, PR, customer, and sales perspectives. Lastly, we'll take a further look at social etiquette, policy, content strategy, tools, metrics, and legal implications.

Credits

Prerequisite

Master's level students: MKT 550. Bachelor's level students: MKT 202.

Distribution

MARKETING