Walsh Catalog 2021-2022

Walsh

Marketing, Bachelor of Business Administration (BBAMKT)

Program Overview

The Marketing major prepares the student for an entry-level position in one of the various marketing-related fields. Coursework builds around the four P’s of marketing: product, pricing, place of distribution, and promotion. The curriculum exposes the student to the skills necessary to begin a career in the areas of sales, market research, promotion, retailing, distribution, advertising, public relations, direct marketing, or purchasing.

Students must complete 42 semester credit hours in residence at Walsh.

Students must earn a cumulative grade point average of “C” (2.000) or better in their major.

Complete 15 semester credit hours of the 42 hours in residence in marketing coursework.

Program Requirements

Online Course Orientation
The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.

BBA Professional Core

ACC 300FINANCIAL ACCOUNTING

3

ACC 310MANAGERIAL ACCOUNTING

3

BL 420THE LEGAL ENVIRONMENT OF BUSINESS

3

COM 210PRINCIPLES OF BUSINESS COMMUNICATIONS

3

COM 300*COMMUNICATION ESSENTIALS

1

COM 320BUSINESS COMMUNICATION METHODS

3

COM 340PROFESSIONAL COMMUNICATION

3

ECN 201**PRINCIPLES OF ECONOMICS I

3

ECN 202**PRINCIPLES OF ECONOMICS II

3

ENG 100**ENGLISH COMPOSITION

FIN 310FINANCIAL MARKETS

3

FIN 315FINANCIAL MANAGEMENT

3

IT 305BUSINESS COMPUTING TOOLS

3

IT 335BUSINESS DRIVEN TECHNOLOGY

3

MGT 201PRINCIPLES OF MANAGEMENT

3

MGT 303BEHAVIORAL MANAGEMENT

3

MGT 461BUSINESS STRATEGY AND POLICY (CAPSTONE)

3

MKT 202PRINCIPLES OF MARKETING

3

MTH 300BUSINESS ALGEBRA

3

QM 202STATISTICAL METHODS FOR BUSINESS

3

QM 301STATISTICAL INFERENCE FOR MANAGEMENT DECISIONS

3

Note:
*COM 300 is required for all students that obtain a score of 1-3 on the Walsh Communication Assessment. The Communication Assessment must be completed within the student’s first semester of enrollment at Walsh.

COM 320: Students are required to take COM 320 within their first 9 semester credit hours in residence at Walsh.

COM 340: Students are required to take COM 340 within their first 15 semester credit hours in residence at Walsh.

**ECN 201, ECN 202 and ENG 100 must be taken at the transfer institution prior to attendance or through concurrent enrollment.

Required Marketing Major Courses

MKT 309ADVERTISING AND PROMOTION MANAGEMENT

3

MKT 415CONSUMER AND BUYER BEHAVIOR

3

MKT 435MARKETING RESEARCH

3

MKT 460STRATEGIC MARKETING

3

Electives

9

 

Required Electives

Choose three electives from the following:

MKT 307MARKETING MANAGEMENT

3

MKT 420APPLIED MARKETING-CANNABIS

3

MKT 445E-MARKETING COMMUNICATION

3

MKT 453SOCIAL MEDIA STRATEGIES

3

MKT 480SPECIAL TOPIC IN MARKETING

3

MKT 484TRAVEL & TOURISM

3

MKT 487NOT-FOR-PROFIT MARKETING

3

MKT 488MARKETING INTERNSHIP

3

Fast Track Option

Walsh Fast Track allows undergraduate students the ability to complete a maximum of four graduate-level courses as part of their undergraduate degree requirements. Graduate level courses successfully completed with a grade of “C” (2.000) or higher will be considered for advanced standing credit in the chosen graduate degree, if applicable. A maximum of 12 semester credit hours of advanced standing credit is allowable for graduate degree programs. A student must be in good standing to pursue the Fast Track program.  Completion of graduate level courses does not guarantee admission to graduate level programs.

The following graduate level courses can be taken to replace undergraduate level courses:

BACHELOR OF BUSINESS ADMINISTRATION - MARKETING MASTER OF BUSINESS ADMINISTRATION MASTER OF SCIENCE - MANAGEMENT MASTER OF SCIENCE-MARKETING  MASTER OF SCIENCE -INFORMATION TECHNOLOGY LEADERSHIP 
BL 420 BL 556       
COM 340 COM 510 MGT 606 COM 510  
FIN 315 FIN 500      
IT 335 IT 520      
MAJOR ELECTIVE     MKT 500 LEVEL ELECTIVE  
MAJOR ELECTIVE MGT 600 MGT 600 MGT 600  
MAJOR ELECTIVE MKT 550    MKT 550 MKT 550 
QM 301 QM 520   QM 520 QM 520

Graduation Requirements

To graduate with a Bachelor’s of Business Administration degree from Walsh, students must meet general and program-specific graduation requirements. All students must:

  • Complete a program of study within 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh transcript). A student’s program of study is the specific curriculum required by the institution at the time of the student’s matriculation as an undergraduate degree candidate at Walsh unless the student changes majors or degrees while attending Walsh. If a student changes majors or degrees, the program of study is the specific curriculum required by the College at the time the student officially changes the major or degree.

  • Earn 30 semester credit hours of general education coursework to include one course in English composition or written communication from a regionally accredited U.S. institution, one mathematics course from the following: Intermediate algebra course; Mathematics course that satisfies MTA; or a higher-level mathematics course or placement.  The following courses taken in residence at Walsh will count towards the General Education requirement:
    COM 210
    COM 300
    MTH 300
    QM 202
    QM 301
    QM 520 (if taken to replace QM 301 as part of the Fast Track program)

  • Earn a minimum of 124 semester credit hours toward a bachelor’s degree, including a maximum of 82 semester credit hours transferred to Walsh.

  • Achieve a grade point average of 2.000 (“C”) or better in the major. The following courses are used to calculate major GPA:
    All MKT courses,
    Any course (including graduate level courses) being used to replace a MKT required course.

  • Achieve a cumulative grade point average of 2.000 (“C”) or better in residence at Walsh.

  • Complete all communication courses (COM 210, 320, 340 with a grade of “C” (2.000) or better. If COM 300 is required, the course must be completed with a grade of P (Pass).

  • Limited to a maximum of 6 semester credit hours of directed study, practicum and/or internship coursework except BBA.MGT and BBA.MKT majors who may elect to take a 9-credit internship (MGT 488 or MKT 488).

  • Limited to a maximum of 12 semester credit hours of allowable graduate level coursework. All courses completed at the graduate level need to be completed with a grade of “C” (2.000) or better in residence at Walsh.

  • File an official Application for Graduation form with the Records and Registration office. An appointment with an advisor can be made to review graduation requirements.

  • Students can view their degree completion progress any time by logging into Self-Service for Students through the portal and clicking on “My Progress.”