Walsh Catalog 2021-2022

Walsh

Marketing, Master of Science (MSMKT)

Program Overview

The Master of Science in Marketing (MSMKT) degree is an innovative, program that allows students to develop the in-depth knowledge and practical skills necessary to design, manage, implement, and evaluate marketing strategies.

This program is designed for individuals who want to enhance their career opportunities by obtaining a generalist postgraduate marketing degree with emphasis on data-driven brand management. The MSMKT is intended to provide a deeper immersion into the study of marketing than is possible in a typical MBA program. The MSMKT includes many valuable experiences including: exposure to both qualitative and quantitative marketing courses ranging from creativity and innovation to analytics, access to data modeling applications in a state-of-the-art Business Solutions Lab, access to qualitative research coaching through on-campus focus group facility, access to either an internship or consulting project, right to use to custom data analytics tools available from industry partners, and the ability to join and participate in activities of the Walsh Marketing Association.

The MSMKT program consists of 10-11 courses for 30-33 semester credit hours. The MSMKT degree requires a minimum of 18 semester credit hours in residence at Walsh. The MSMKT is available as a dual degree with the MBA.

Program Requirements

Online Course Orientation
The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.

MSMKT Foundation Course

MGT 502FOUNDATIONS FOR BUSINESS SUCCESS

3

MSMKT Program Core

COM 510LEADERSHIP COMMUNICATION

3

MGT 601DESIGN THINKING

3

MKT 550MARKETING FUNDAMENTALS

3

QM 520BUSINESS ANALYTICS

3

MSMKT Electives - Select 5

MGT 600ORGANIZATIONAL BEHAVIOR AND LEADERSHIP

3

MGT 603EVIDENCE-BASED DECISION MAKING

3

MKT 541PUBLIC RELATIONS STRATEGIES

3

MKT 542CONSUMER INSIGHTS

3

MKT 543CREATIVITY AND INNOVATION

3

MKT 544CONSUMER SCIENCES

3

MKT 551CONSUMER BEHAVIOR

3

MKT 555MARKETING APPLICATIONS AND METRICS

3

MKT 560BRAND MANAGEMENT

3

MKT 588MARKETING INTERNSHIP

3

Capstone

MKT 589CONSULTING PROJECT

3

MSMKT Additional Electives (if needed)

Choose from the approved MSMKT electives listed above.

Graduation Requirements

Students must complete the prescribed requirements to graduate with a master’s degree from Walsh.

  • Complete the program of study within a period of 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh transcript). Extensions to this time requirement will only be granted upon review of the request by the chief academic officer or designee.
  • Students are limited to no more than 6 semester credit hours of courses in directed study, practicum and/or internships.
  • Earn a minimum 30 graduate semester credit hours, which may include up to a maximum of 12 semester credit hours of advanced standing, therefore requiring 18 semester credit hours of core credits in residence in the MSMKT program.
  • Earn a grade of “C” (2.000) or better in each course counted towards graduation.
  • Achieve a cumulative grade point average of “B” (3.000) or better within the degree requirements at Walsh.
  • Students preparing for graduation must file an official Application for Graduation Form with the Records and Registration office. Students can make an appointment with an academic advisor to review graduation requirements.
  • Students can view their degree completion progress any time by logging into Self-Service for Students through the portal and clicking on “My Progress.”