Walsh Catalog 2021-2022

Walsh

MKT 743 MARKETING STRATEGY, STRUCTURES, AND SYSTEMS

The extensive use of information technologies and the emergence of new markets and increasingly complex consumer behavior are all causing fundamental changes in the way organizations market their products and services. This course explores the methodological and behavioral perspectives of strategic market management with particular emphasis on managing customer, market, and business relationships.

Credits

3

Prerequisite

MGT 700

Distribution

MARKETING