Walsh

MKT 544 CONSUMER SCIENCES

This course explores the quantitative aspects of the marketing discipline. The focus is on survey research and applied statistical analysis. Students will learn how to develop a quantitative research study, create a survey, gather survey data, and compile the data, as well as analyze the information to assess key consumer insights. As a part of this process, students will learn the SPSS statistical package, including the ability to create key syntax which will allow them to analyze survey data.

Credits

3

Prerequisite

MKT 550 and QM 520

Distribution

MARKETING