Walsh

MKT 460 STRATEGIC MARKETING

This capstone course enables students to apply all of the knowledge obtained during the marketing degree process to problems in high-level marketing decision making. Through the analysis of cases, the student will design strategies to address a variety of marketing situations including marketing as a business value creation process, target market selection and positioning, development of integrated marketing programs, creation and cultivation of brand identity, and the establishment of long-term marketing advantages.

Credits

3

Prerequisite

MKT 309, MKT 415 and MKT 435

Distribution

MARKETING