Walsh

MKT 445 E-MARKETING COMMUNICATION

This course surveys the use of the Internet as a global marketing communication tool. Emphasis is on using the Internet and new technology channels to interact with customers, locate marketing and corporate information, as well as to disseminate product and service information. Students will be introduced to marketing techniques using e-mail, discussion groups, and the World Wide Web. The final project is the analysis or construction of a simple Web site.

Credits

3

Prerequisite

MKT 202

Distribution

MARKETING