Walsh Catalog 2021-2022

Walsh

MKT 202 PRINCIPLES OF MARKETING

This course examines the principles, concepts, and practices of marketing products and/or services in organizations. Students will learn how the marketing mix (i.e., product, price, promotion, and distribution) impacts the achievement of corporate goals and objectives. Students will also assess legal, regulatory, consumer/socioeconomic, internal and external environmental factors; forecasting; and resource availability and utilization considerations in the marketing-management-decision-making processes.

Credits

3

Prerequisite

None

Distribution

MARKETING