Walsh

MGT 464 STRATEGIC MANAGEMENT FOR SMALL BUSINESS

In this course, students learn to think about businesses as entities within a larger context. This context is critical as an organization must effectively interact with and continuously adapt to both the competition and the environment. Students will develop an understanding of the value of clearly defining a business, positioning it appropriately within its context, and equipping it so that it can thrive into the future. Students will use this knowledge to construct a strategic plan for their own or another small business.

Credits

3

Prerequisite

COM 320, MGT 402, MGT 403 and MGT 404

Distribution

MANAGEMENT